Functional Foods Enter Mainstream Market

Probiotics and functional foods are making there way into the mainstream, providing consumers with a plethora of new healthy eats, PackExpo.com reported.
Probiotic packed muffins and snack bars are being stocked on store shelves across the nation by companies like Isabella's Healthy Bakery and Cascade Fresh.
Natural sweeteners, such as Cascade Fresh and Wisdom Natural Brands’SweetLeaf, are providing consumers with sweet, natural and healthy alternatives to sugar. Companies are also focusing on uniqueness and convenience, as companies like Seasoned Palate and Ezaki Glico have designed products in perfectly-measured portions as well as provided consumers with new snacking options. For instance, Ezaki has designed an instant noodle snack made of red starch noodles, created by kneading chili powder into the noodle dough.  

Source: packexpo.com, Food Review: More Foods Claim Functional Benefits